$1M Road to Champs: SCUFOLOGY Series on how Scuf Gaming Created a New Market Space

PRESS RELEASE: March 2015 - With the $1M COD finals less than 2 weeks away; Scuf Gaming® will be releasing a series of 6 segments, which takes a closer look at how competitive gaming has significantly grown over the past four years and the part SCUF® plays in its progression as an eSport. Having created a new market segment for customized professional/ hardcore gaming controllers, SCUF will cover the history of how they redefined the way gamers use controllers and the company’s investment in educating gamers to use more of their hand in a safe and ergonomic way. Four years on and now more than 90% of the top professional gamers in ‘Shooters’ use a SCUF Controller.

SCUF is the official controller partner of major gaming leagues, including MLG, ESL, UMG, EGL and Gfinity; and is heavily invested in supporting the growth of eSports. SCUF help gamers compete at an elite level and are affiliated with a large majority of the world’s top professional gamers and YouTubers. The SCUFOLOGY series will cover 6 segments, which encompass the main functional areas of SCUF Controllers:

 

Series Segments


1/6 – SCUFOLOGY – Why Paddles Make You A Better Gamer – hand safety, increased dexterity and improved gameplay + don’t forget EMR!

2/6 – SCUFOLOGY – Adjustable hair trigger and trigger stop mechanism + trigger extenders – improved accuracy and reduced trigger latency when using the gun

3/6 – SCUFOLOGY – SCUF Thumbsticks – 6 sizes - why length, shape and feel matter

4/6 – SCUFOLOGY – Get a Grip – Military grade hand crafted grip finishes & add on Grip handles for controllers

5/6 – SCUFOLOGY – SCUF Control Disc (d-Pad) - more control for all games and fully removable

6/6 – SCUFOLOGY – Design & Comfort – Full customization & finishes to express yourself

Since inventing and patenting the paddle control system over 4 years ago, Scuf Gaming has redefined the way gamers use their controller in a more natural and intuitive way, with paddle play now becoming the determining factor for elite gamers. SCUF controllers improve performance by increasing the use of your hand, by up to 100%. Scuf Gaming through Ironburg Inventions (Invention/ Patent subsidiary) has already been issued 7 patents with another 28 pending, protecting 3 key areas of a controller; back control functions and handles, trigger control mechanisms and thumbstick control area. By using up to 4 control functions on the underside of your controller, gamers are able to improve their hand movement and perform more advanced moves, with increased dexterity. Couple this with the adjustable hair trigger & stop mechanism and other SCUF features and it becomes obvious why over 90% of the world’s top pro gamers trust SCUF.

Duncan Ironmonger, CEO & Co-Founder of Scuf Gaming, “Since our humble beginnings in early 2011, we have become a global innovator and leader in eSports and tactical gaming equipment. With operations and production in North America and Europe, we employ over 150 people and invest millions of dollars into research and development. We have been a huge supporter of the eSports world and pride ourselves on innovating and supporting top tier gamers. While we are best known in competitive eSports, SCUF controllers are widely used by disabled gamers who benefit from the paddle control system on the back of the controller. Most recently we have been asked to talk about all the features of a SCUF so it seemed appropriate to release a series on SCUFOLOGY to talk further about what we’ve created and why! With the $1M COD Championship fast approaching, we’re very excited to see the best of the best competing in LA on 27th – 29th March. We’ll be there to cheer on all our sponsored teams who will be competing in the finals.”

“During the series, we will discuss the ethos behind SCUFOLOGY and how we have defined a new market space; explaining topics such as why our trigger mechanisms have become so key for use in shooter games and why our paddle control system has become de-facto. Our objective is to always offer gamers an improved gaming experience, from reduced latency to increased dexterity, from comfort and grip to design, we strive to create intuitive and ergonomic experiences.  As a final note, I’d like to take this opportunity to thank all our partners, employees and customers who have made it possible for SCUF to get to where we are today!"

Scuf Gaming offers custom controllers and accessories for Xbox One, PlayStation 4, Xbox 360, PlayStation 3 and PC. For additional information, please visit scufgaming.com.

ABOUT SCUF GAMING

Scuf Gaming® provides “Tactical Gear For Elite Gamers” and is trusted by over 90% of professional gamers. Entering the market in 2010, SCUF is leading the field as a Global innovator in eSports and tactical gaming equipment and is the most widely used specialist controller in competitive gaming. The SCUF controller has features, which are covered by 7 granted patents, and another 28 pending; protecting 3 key areas of a controller; back control functions and handles, trigger control mechanisms and thumbstick control area. SCUF controllers are the official controller partner of major gaming leagues, including MLG, ESL, Gfinity, EGL and UMG. With operations and production in North America and Europe, Scuf Gaming also provides a variety of accessories and apparel specifically designed for Elite Gamers.