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Press and Media

PRESS RELEASE: 2nd MAY 2014

SCUF RELEASE NEW 3-DIMENSIONAL SIDEWINDER BACK PADDLES FOR SCUF ONE CONTROLLERS ENABLING PLAYERS TO ACHIEVE BETTER PLAY FOR VARYING HAND SIZES

Scuf Gaming continues to innovate and announce their 3-dimensional patent pending “SCUF Sidewinder” paddles for SCUF ONE controllers.

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Duncan Ironmonger, CEO & Co-Founder of Scuf Gaming says “To compensate for the increased depth of the controller handles on the Xbox One controller, SCUF wanted to release a new 3-dimensional paddle that would enable gamers with all hand sizes to access the paddles even easier. The new SCUF Sidewinder paddles are angled at approximately 30 degrees and operate by a push-in/ pull-across motion which offer the ideal solution for even more ergonomic paddle game-play”

 

The paddle concept SCUF invented over 4 years ago is the ONLY real solution for utilizing more of your hand in a safe and ergonomic way. SCUF’s award winning ‘flat’ back paddles offer the perfect solution for all SCUF Xbox 360, PS3 controllers and are a very viable option for many gamers on Xbox One. However the new Sidewinder paddles compensate for the deeper handles and fully cater for all hand shapes and sizes for use on the Xbox ONE SCUF!

 

Duncan Ironmonger continues “Our ability to listen to the community and our desire to innovate and produce the best possible ergonomic solutions is what drives us and is why such a large percentage of the Pro Gaming community trust and use our products. We truly value our customers and as such will be sending ALL existing SCUF ONE customers a FREE pair of SCUF Sidewinder paddles! We believe in rewarding our loyal customers and as such will be sending these out for them to try over the coming 2-3 weeks – there is no need to contact us to request these!”

 

Two outside position SCUF Sidewinder paddles now come standard on the SCUF ONE controller.  If a customer chooses a four-paddle option, two SCUF ‘flat’ back paddles will be placed on the internal positions of the controller.

 

Prior to SCUF controller, the middle fingers of the hand were left redundant so SCUF created a way to use them for better performance.  SCUF Paddles can increase the use of your hand by up to 100%. By using up to 4 paddles on the underside of your controller, gamers are able to improve their hand movement and perform more advanced moves.

With over 4 patents issued and another 20 pending, Scuf Gaming/ Ironburg specialize in creating gaming accessories to help improve your gaming experience. Duncan Ironmonger continues “Our controller ethos is centered around designing accessories that increase hand use in a SAFE natural way while improving comfort and reducing latency in an intuitive and ergonomic way – we call it SCUFOLOGY!”

 

ABOUT SCUF GAMING

Scuf Gaming is the manufacturer, wholesaler, retailer, and restorer of custom video game equipment and accessories. A company focused on providing “tactical gear for elite gamers,” SCUF entered the market three years ago with the SCUF controller. Along with patented back paddles, Scuf Gaming controllers also feature adjustable hair triggers, trigger stops, military grade SCUF grip and optional domed or concave SCUF sticks. SCUF controllers are legally approved for use at most major competitions to include MLG, EGL, WGL, Gfinity, Reflex, UMG, ESL, etc. Scuf Gaming also sell a variety of accessories and apparel specifically designed for Elite Gamers.

 

Visit www.ScufGaming.com for more information.




SCUF GAMING EXTENDS PARTNERSHIP WITH AVENGED SEVENFOLD FOR HIGHLY ANTICIPATED RELEASE OF LIMITED EDITION SCUF ONE AVENGED

PRESS RELEASE: 24th April, 2014 – Scuf Gaming continues their partnership with famous American rock band, Avenged Sevenfold to release the LIMITED EDITION SCUF ONE Avenged controller for use on the Xbox ONE. The LIMITED EDITION SCUF ONE Avenged boasts a repeating print of the band’s logo; a skull with bat wings (Death Bat) on the guide button and LIMITED EDITION SCUF ONE Avenged Sidewinder paddles on the reverse of the controller. Only 2,000 LIMITED EDITION SCUF ONE Avenged are available! They’re hand crafted, unique and come with an authentication certificate with signatures of band members. The band’s lead vocalist, M. Shadows, is an avid Call Of Duty gamer and fell in love with SCUF controllers since using them in early 2012. In August of 2013, SCUF partnered with Avenged Sevenfold releasing the SCUF Avenged Hybrid controller, which gathered an astounding response.

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Shadows says, “The band is thrilled to be working with SCUF again. When the SCUF Avenged Hybrid, for Xbox360 & PS3, was released last year, the response was amazing and the only reason more people didn’t get one was because they were waiting on the release of the Xbox ONE Console. Now that SCUF have released the LIMITED EDITION SCUF ONE Avenged, I can imagine the response will be huge, as I know our fans love SCUF like I do – the new back paddles are a must and the other new features are very cool! Since using SCUF, I’ve been hooked and as an avid gamer myself, it’s really improved my game! SCUF Controllers are still a hidden gem in the mainstream, but are extensively used in the Pro Gaming scene where most Top Pro Gamers use a SCUF to play Call Of Duty!”

The LIMITED EDITION SCUF ONE Avenged combines the familiarity of the XBOX ONE controller with even more unique SCUF features. With over 4 patents granted and another 23 applied for, the LIMITED EDITION SCUF ONE Avenged optional features are rich, interchangeable and robust; from Paddle Hatch to the new concealed Internal Hair Trigger & Stop mechanism to the innovative Electro-Magnetic Remapping (EMR), every aspect of the LIMITED EDITION SCUF ONE Avenged is designed to increase hand use, improve comfort and reduce latency in an intuitive and ergonomic way. Fully customize function, feature, form and design to the gamer’s preferred style of gameplay, feel and look. The LIMITED EDITION SCUF ONE Avenged enables you to use more of your hand in a safe and ergonomic way and truly become the best gamer you can be!

Duncan Ironmonger, CEO & Co-Founder Scuf Gaming, says “We’re honored to be working with M. Shadows and Avenged Sevenfold again for the launch of the LIMITED EDITION SCUF ONE Avenged. M. Shadows is a great gamer and huge name in the Call Of Duty community. We had an incredible response to the SCUF Avenged Hybrid last year as Avenged fans crashed our website on the first day of release! Fans have been requesting the LIMITED EDITION SCUF ONE Avenged for months now so we’re excited to finally release this great new product.”








SCUF ONE AVENGED FEATURES & BENEFITS






The LIMITED EDITION SCUF ONE Avenged controller is available for purchase at www.scufgaming.com. Base price starts at $159.95, additional upgrades are available. Direct link: http://scufgaming.com/shop/scufone/scuf-one-avenged/






Functions – (Hand Assembled)

  • §  Choice of 2 SCUF Thumbsticks - (Included)

  • §  2 custom Avenged SCUF Sidewinder back Paddles(*NEW patented technology) - (Included)

  • §  Internal Adjustable Hair Trigger & Stop Mechanism -(Optional Upgrade)

  • §  E.M.R. - Electro Magnetic Remapping – (Optional Upgrade)

  • §  SCUF Grip or Pro Grip Handles – (Optional Upgrade)

  • §  Weight Reduction Option / Remove Rumbles – (Optional Upgrade)ABOUT AVENGED SEVENFOLD





Design – (Hand Crafted)
§ Custom Avenged front shell with repeating Avenged

logo (Included)
§ Custom Avenged Death Bat guide button (Included) § 4 black (ABXY) action buttons (Included)
§ Limited Edition certificate with Avenged Sevenfold

band member’s signatures (2000 available)- (Included)






Over the course of the last 14 years, Avenged Sevenfold have grown to be one of the biggest names in heavy metal music. Consistently releasing ground breaking, genre defying music, the band have written and recorded some of the best and most acclaimed rock albums of the 21st Century, each different, but equally as brilliant as it’s predecessor. Their breath-taking live shows have garnered an unshakeable reputation as one of the most must-see bands in the world. Their most recent studio album, ‘Hail To The King’, was the band’s first to hit the #1 spot in the UK and their second to top the Billboard charts in the US. Over the years, Avenged Sevenfold has built a fanatical fan base that includes nearly 17 million fans on Facebook and over 1.2 million fans on Twitter. Avenged Sevenfold begins their Shepherd of Fire tour in April 2014.

ABOUT SCUF GAMING

Scuf Gaming is the manufacturer, wholesaler, retailer, and restorer of custom video game equipment and accessories. A company focused on providing “tactical gear for elite gamers,” SCUF entered the market three years ago with the SCUF controller. Along with patented back paddles, Scuf Gaming controllers also feature adjustable hair triggers, trigger stops, military grade SCUF grip and optional domed or concave SCUF sticks. SCUF controllers are legally approved for use at most major competitions to include MLG, EGL, WGL, Gfinity, Reflex, UMG, ESL, etc. Scuf Gaming also sell a variety of accessories and apparel specifically designed for Elite Gamers.





www.scufgaming.com


March 2014 – Scuf Gaming (“SCUF”) announces settlement of a dispute involving Scuf Gaming’s patent rights. Scuf Gaming is the exclusive U.S. licensee of Ironburg Inventions (“Ironburg”) patents covering innovations in game controller technology.

The issue – U.S. Patents No. 8,641,525 and D667,892 cover Scuf Gaming’s back paddle controls, which deliver the functionality of the front buttons to the back of the controller, creating heightened dexterity in a safe, ergonomic way.

As part of the settlement, Imagine customs has agreed to cease manufacture and sales of controllers that include the patented paddles.

“Our intellectual property is a critical component of our value and competitive edge” said Duncan Ironmonger, CEO & Co-Founder of SCUF & Ironburg. “Our ability to protect inventions we have heavily invested in, enables us to continue to innovate and raise the bar for the industry, which in turn enhances the gamer’s experience.”

 

About Scuf Gaming

Scuf Gaming is the manufacturer, wholesaler, retailer, and restorer of custom video game equipment and accessories. A company focused on providing “tactical gear for elite gamers,” SCUF entered the market three years ago with the SCUF controller. Along with patented back paddles, Scuf Gaming controllers also feature adjustable hair triggers, trigger stops, military grade SCUF grip and optional domed or concave SCUF sticks. SCUF controllers are legally approved for use at most major competitions to include MLG, EGL, WGL, Gfinity, Reflex, UMG, ESL, etc. Scuf Gaming also sell a variety of accessories and apparel specifically designed for Elite Gamers.

 

For more information please visit www.scufgaming.com

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Jim Maguire, Director of TCM-Gaming had this to say:  “Launching SCUF Gaming as our latest partner while our Ghosts squad are playing at the Activision Cod World Championships in Los Angeles is perfect timing. Providing our guys with the best equipment money can buy in the biggest tournament on the planet has to be a winner. We are looking forward to working closely with Scuf over the coming months. - See more at: http://www.tcm-gaming.net/articles/News/TCM-Gaming/918/TCM-Gaming-partners-with-SCUF-Gaming/#sthash.2m3ygNDg.dpuf

 

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Used by over 85% of Pro-Gamers for Shooters, the SCUF Controller is an essential professional grade gaming accessory that enables gamers to take advantage of clever features like our patented paddles, trigger mechanisms and optional extras. SCUF Controllers have become the Pro Gamers choice to aid their game play, while reducing the risk of obtaining hand injuries caused by compromising actions like CLAW Grip.

 

 

Duncan Ironmonger, CEO & Co-Founder Scuf Gaming: “As many of you may know TCM has been one of Europe’s top Call Of Duty teams for sometime now. We have always had an unofficial affiliation with them because their players have been users of SCUF controllers since the early days of Scuf Gaming. It's great to finally solidify the partnership and openly promote together. Our focus has always been helping support players and the community so announcing this partnership at the COD Championship Finals is very apt"

 

 

ABOUT SCUF GAMING: A Company focused on providing “tactical gear for elite gamers”. It all started in 2010 – until the SCUF was invented gamers could only use compromising techniques like CLAW to play with more of their hand. Using patented back paddles, which mimic the front buttons, Scuf Gaming made it possible to display more dexterity is a safe, ergonomic way. Scuf Gaming now has access to over 23 patents, 4 of which are granted patents – offering features such as adjustable hair triggers, trigger stops, military grade SCUF Grip and optional domed or concave SCUF sticks. SCUF Controllers are legally approved for use at most major competitions to include MLG, EGL, WGL, G-finity, Reflex, UMG, ESL, etc. When we designed the SCUF, our focus was to reduce unnecessary latency in hand movement and allow experienced gamers to game for longer while using more of their hand in a safe and ergonomic way. Scuf gaming also sell a variety of accessories and apparel specifically designed for Elite Gamers.

 

For more information please visit www.scufgaming.com

 

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PRESS RELEASE 5th February 2014 – SCUF UTILITY PATENT ISSUED FOR CONTROLLER BACK FUNCTIONS/ PADDLES.

Scuf Gaming through Ironburg Inventions (Invention/ Patent subsidiary) is issued Gaming Controller Utility Patent; No 8,641,525 by USPTO, which relates to the activation of functions controlled on the reverse of a controller, named and referred to as Paddles by Scuf Gaming and now commonly known as such by the Gaming industry.

Duncan Ironmonger, CEO & Co-Founder Scuf Gaming/ Ironburg says; “Today is a very special day for all the SCUF Team, but especially myself and Simon Burgess who Co-Founded Scuf Gaming. We have been waiting several years for this Utility Patent to be issued and since the beginning we had the vision of Paddles becoming the de facto on a controller. We felt gamers needed to utilize more of their hand in a safe and ergonomic way, using only 2 fingers and thumbs to control 20+ functions makes little sense at the top level. Prior to SCUF paddles, the middle fingers of the hand were left redundant so we thought - lets use them! SCUF Paddles can increase the use of your hand by up to 100%. By using up to 4 paddles on the underside of your controller, you are able to improve your hand movement and perform move advanced moves.

"From our humble beginnings in early 2011, we have grown from grass routes into a Company which employs over 75 people and is respected and known by core gamers all over the World. We earned a very loyal Pro Gaming user base where over 85% of the Worlds Top Console gamers use SCUF for shooter games. We have invested millions of dollars into research and development and educating the Gaming World on safe ergonomic use of the controller at the top level. It is very rewarding to now be able to further protect that investment so we can continue to grow Scuf Gaming and create more innovative products."

With over 4 patents issued and another 12 pending, Scuf Gaming/ Ironburg specialize in creating gaming accessories to help improve your gaming experience. Duncan Ironmonger continues “Our controller ethos is centered around designing accessories that increase hand use in a SAFE natural way while improving comfort and reducing latency in an intuitive and ergonomic way - we call it SCUFOLOGY! – I would like to take this opportunity to thank ALL our partners, employees and customers - the people who have helped us get to where we are!”

About Scuf Gaming:
At Scuf Gaming, the primary focus for SCUF controllers are the functional features which go towards improving your game. Scuf Gaming offer many unique features which empower every gamer to personalize their controller to suit their gameplay. From paddles to trigger mechanisms to the shapes and sizes of thumbsticks, every part of a SCUF controller is about improving core performance so you can become the best gamer you can be! Scuf Gaming also offer many other accessories and products "TACTICAL GEAR FOR ELITE GAMER".
Visit www.ScufGaming.com for more information

patent seal

 

 

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